Boe Gatiss - Resume
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Boe Gatiss
Senior Marketing Copywriter, Editor, Content Manager
boeboe@propellent.com
415.944.0143
WORK EXPERIENCE
Founder/Creative Director, Writer/Editor
Propellent Creative – www.propellent.com
January 1999 - present
- Write and edit marketing, sales and branding materials for a wide variety of clients, including PayPal, Visa, Yahoo!, WaMu, Digidesign, Wyeth/Amgen, SGI, Microsoft, ESPN, Sears, HP, Aegis, Blockbuster, PetSmart, DEMO, Air Force Reserve, and The Security Standard, and agencies including Avenue A/Razorfish, the Kessler Group, Ogilvy One, Modem Media, Gyro International, and Decision Counsel
- Provide content management services for a number of small business websites
- Manage small teams of writers, researchers, designers, and developers as needed to complete projects on time, on budget, and in accordance with clients’ goals
- Marketing consulting/contractual services for small to large enterprises: content creation and management, web design, synergy analyses, etc.
Marketing Writer, Editor, Content Manager
Digidesign – www.digidesign.com
July 2001 - October 2004
- Created and promptly delivered the majority of Digidesign’s marketing-related copy: web copy, ad copy, brochures, sales collateral, feature magazine articles, promotional email, newsletters, datasheets, news items, packaging, white papers, etc.
- Established and maintained highly effective, positive working relationships with departmental liaisons throughout the company
- Migrated technical information to sales and marketing collateral suitable for external and/or internal consumption
- Managed a particularly heavy work load while introducing and preserving high standards of quality and improving company and product perception within the industry
- Developed and maintained style manuals and document-organization standards
- Proactively undertook additional duties: tradeshow demos, web usability consulting, web content creation and management, product naming, and ad conceptualization and creation
Copywriter, Content Manager, Webmaster
SGI (formerly Silicon Graphics) – www.sgi.com
April 1994 – April 1999
- Created written and graphical content, managed production, and handled webmaster duties for Developer Program intra- and extranet websites and collateral
- Developed and maintained style manuals and document-organization standards
- Interfaced frequently with other departments to develop and deliver concise web-based solutions; created copy for the same
- Managed research and production teams of 5-15 contractors
- Migrated technical information to marketing collateral suitable for internal and/or external consumption
- Authored proposals, usability studies, and info architecture analyses
EDUCATION
- University of California, Davis (1984-86) – Rhetoric, Religious Studies
- De Anza College (1986-88) - Associate of Arts degree, Liberal Arts
- Cal Poly, San Luis Obispo (1988-91) – English Lit, Phys Ed
TECHNOLOGIES
- Word Processing/Spreadsheet/Presentation: MS Word, MS Excel, MS Outlook, MS PowerPoint
- Web: HTML, Dreamweaver, content management systems, some CSS and JavaScript
- Graphic Design: PhotoShop, Illustrator, some Flash
- Music: Pro Tools, Live, Reason
- Platforms: Macintosh and Windows
THE REST OF LIFE
- The klown Boenobo: Performance artist, musician, entertainment services
- Founder, Circus Metropolus: Indie circus event production, event planning and performance
- Band leader/singer/songwriter/founder, Gooferman and Chub
- Ongoing principal participant in the Burning Man festival (founder of Red Nose District)
- Heavy into the San Francisco indie music, circus and underground scenes
ONLINE PORTFOLIOS
- Copy/editing: www.propellent.com/portfolio
- Web design: www.propellent.com/design
References readily available
